Coca-Cola Nigeria, a subsidiary of The Coca-Cola Company, has launched a new campaign tagged, “Share a Coke” in Lagos. At a media briefing held on Wednesday, January 7 at the Protea Hotels, GRA, Ikeja, it was disclosed that Coca-Cola is replacing its iconic logo with popular Nigerian names on all its packagings such as the returnable glass bottle, cans and PET bottles.
Coca-Cola’s Share a Coke campaign has gone worldwide, enticing consumers with the ability to see their own or their friends’ names replace the logo on a can or bottle of Coke. Since launching in 2011 in Australia, it has been so popular that the campaign is now in more than 50 countries and the Nigerian market is the latest to launch this global campaign.
“Share a Coke transforms the global Coca-Cola brand into a special, personal experience for our consumers.” said Patricia Jemibewon, Marketing Director, Coca-Cola Nigeria Limited. “By swapping our iconic Coca-Cola logo with personal names, we give all our consumers a unique opportunity to connect and share their personalized Coke with the people who matter the most to them- friends, family and loved ones, either in person, or virtually”, she said.
While expatiating on the new campaign, Jemibewon further disclosed that the “Share a Coke” theme recognises Nigeria’s culture and diversity as 600 popular names have been picked from the rich array of names across the various regions of Nigeria. “Share a Coke does not only reinforce our ongoing commitment to refresh the world but also to inspire shared moments of optimism and happiness”, Jemibewon added.
After the campaign launched in Australia four years ago, Coke sold more than 250 million personalized bottles and cans in one summer.
From Australia, Share a Coke went on to New Zealand and China. The turning point, however, came in 2012 when the campaign won seven awards at the Cannes Lions festival. The campaign then launched in the UK in the summer of 2013, where it returned last summer with more than 1,000 names on its bottles and more than 150 million personalized bottles sold. The US finally saw the campaign in summer 2014, leveraging 250 popular names and a nationwide tour that allowed consumers to name personalized mini-cans.
Commencing from January 10, consumers can buy personalised Coke in glass, Can and PET from retail outlets across the country. Consumers who are unable to find their names in-store will have the chance to create their own personalized Coke during the nationwide activation which commences on February 2.
Well, i hope i can get mine earlier ooo, February is kinda too far to share a coke.
What do you think?
Picture Credit: Idris via BBM