GETTING PERSONAL WITH COCA-COLA

Idris Olisa_281590

Coca-Cola Nigeria, a subsidiary of The Coca-Cola Company, has launched a new campaign tagged, “Share a Coke” in Lagos. At a media briefing held on Wednesday, January 7 at the Protea Hotels, GRA, Ikeja, it was disclosed that Coca-Cola is replacing its iconic logo with popular Nigerian names on all its packagings such as the returnable glass bottle, cans and PET bottles.

Coca-Cola’s Share a Coke campaign has gone worldwide, enticing consumers with the ability to see their own or their friends’ names replace the logo on a can or bottle of Coke. Since launching in 2011 in Australia, it has been so popular that the campaign is now in more than 50 countries and the Nigerian market is the latest to launch this global campaign.

“Share a Coke transforms the global Coca-Cola brand into a special, personal experience for our consumers.” said Patricia Jemibewon, Marketing Director, Coca-Cola Nigeria Limited. “By swapping our iconic Coca-Cola logo with personal names, we give all our consumers a unique opportunity to connect and share their personalized Coke with the people who matter the most to them- friends, family and loved ones, either in person, or virtually”, she said.

While expatiating on the new campaign, Jemibewon further disclosed that the “Share a Coke” theme recognises Nigeria’s culture and diversity as 600 popular names have been picked from the rich array of names across the various regions of Nigeria. “Share a Coke does not only reinforce our ongoing commitment to refresh the world but also to inspire shared moments of optimism and happiness”, Jemibewon added.

After the campaign launched in Australia four years ago, Coke sold more than 250 million personalized bottles and cans in one summer.

From Australia, Share a Coke went on to New Zealand and China. The turning point, however, came in 2012 when the campaign won seven awards at the Cannes Lions festival. The campaign then launched in the UK in the summer of 2013, where it returned last summer with more than 1,000 names on its bottles and more than 150 million personalized bottles sold. The US finally saw the campaign in summer 2014, leveraging 250 popular names and a nationwide tour that allowed consumers to name personalized mini-cans.

Commencing from January 10, consumers can buy personalised Coke in glass, Can and PET from retail outlets across the country. Consumers who are unable to find their names in-store will have the chance to create their own personalized Coke during the nationwide activation which commences on February 2.

Well, i hope i can get mine earlier ooo, February is kinda too far to share a coke.

What do you think?

Picture Credit: Idris via BBM

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Discover your Company

(Act 4:23 NKJV) “And being let go, they went to their own companions and reported all that the chief priests and elders had said to them.”

Knowing your God-given purpose is the starting point where successful living is concerned. In fact, you must know your purpose just like you know your name. But to fulfill that purpose, certain ingredients must be in place. One of such has to do with locating the right company.

Discovering your purpose is not just enough. You also need to discover your company. What God has called you to do will require the support of a company that can see what you see. These are the people that will encourage, support and stay with you through the different phases of your destiny.

Peter and John needed the support of this kind of company to stay on course after the religious leaders of their days had just threatened them. Do not be a lone ranger. Don’t try to do it all by yourself.

Humbly ask God to help you locate a company of people that believe what you believe. Be wise to stay inspired and motivated through the fellowship of men and women of like passion.

DAILY SCRIPTURE READING: Acts 4:1-35

Culled from: http://www.kingsword.org