GETTING PERSONAL WITH COCA-COLA

Idris Olisa_281590

Coca-Cola Nigeria, a subsidiary of The Coca-Cola Company, has launched a new campaign tagged, “Share a Coke” in Lagos. At a media briefing held on Wednesday, January 7 at the Protea Hotels, GRA, Ikeja, it was disclosed that Coca-Cola is replacing its iconic logo with popular Nigerian names on all its packagings such as the returnable glass bottle, cans and PET bottles.

Coca-Cola’s Share a Coke campaign has gone worldwide, enticing consumers with the ability to see their own or their friends’ names replace the logo on a can or bottle of Coke. Since launching in 2011 in Australia, it has been so popular that the campaign is now in more than 50 countries and the Nigerian market is the latest to launch this global campaign.

“Share a Coke transforms the global Coca-Cola brand into a special, personal experience for our consumers.” said Patricia Jemibewon, Marketing Director, Coca-Cola Nigeria Limited. “By swapping our iconic Coca-Cola logo with personal names, we give all our consumers a unique opportunity to connect and share their personalized Coke with the people who matter the most to them- friends, family and loved ones, either in person, or virtually”, she said.

While expatiating on the new campaign, Jemibewon further disclosed that the “Share a Coke” theme recognises Nigeria’s culture and diversity as 600 popular names have been picked from the rich array of names across the various regions of Nigeria. “Share a Coke does not only reinforce our ongoing commitment to refresh the world but also to inspire shared moments of optimism and happiness”, Jemibewon added.

After the campaign launched in Australia four years ago, Coke sold more than 250 million personalized bottles and cans in one summer.

From Australia, Share a Coke went on to New Zealand and China. The turning point, however, came in 2012 when the campaign won seven awards at the Cannes Lions festival. The campaign then launched in the UK in the summer of 2013, where it returned last summer with more than 1,000 names on its bottles and more than 150 million personalized bottles sold. The US finally saw the campaign in summer 2014, leveraging 250 popular names and a nationwide tour that allowed consumers to name personalized mini-cans.

Commencing from January 10, consumers can buy personalised Coke in glass, Can and PET from retail outlets across the country. Consumers who are unable to find their names in-store will have the chance to create their own personalized Coke during the nationwide activation which commences on February 2.

Well, i hope i can get mine earlier ooo, February is kinda too far to share a coke.

What do you think?

Picture Credit: Idris via BBM

TMKG Releases 2013OOH Media Report.

TMKG Releases 2013OOH Media Report.

TMKG Consulting, (www.tmkgonline.com) Nigeria’s leading out of home media intelligence company has released its annual report of Nigeria’s out of home (OOH) media landscape with figures on spend by different product categories, brands, media formats, cities, regions and media owners. The report captioned ‘Outsight!’, is the product of a rigorous audit of the entire Nigerian OOH landscape covering over 150 cities/towns. According to Dan Oshodin, TMKG’s CEO, “the report follows our comprehensive census of all displays in the country, numbering over 10,000, excluding indoor panels but covering over 50 OOH formats on road side, rooftops, walls and at the airports, including 120 product categories and 600 brands”.

In the report, OOH media spend in Nigeria for 2013 was put at 28.75 billion Naira with the telecom category, long reputed for its big budget, topping ad spend on the medium followed by the beer, malt, carbonated soft drinks and skin care categories. Total category expenditure for the telecom brands was in excess of 8 billion Naira. Among the brands, telecom advertisers also dominated investment on OOH with MTN emerging the biggest spender. The top 5 brands also included Glo, Etisalat, Airtel and the Guinness Stout brand.

The report showed a very significant growth in the industry’s investment on electronic and digital displays as many media owners opt for conversion of formerly static sites to electric powered dynamic panels especially in major urban markets.

In terms of spend by market Lagos, the country’s commercial nerve still remains the city of choice for outdoor media investment accounting for more than the investment in all other cities put toghether. Lagos along with Ibadan (in the south west of the country), Abuja (the nation’s political capital), Port Harcourt (the oil rich city by the coastal south) and Aba (the market city in the east) were reported as the top 5 cities with the most number of outdoor media displays.

With over 120 media owners operating in the sector, New Crystal Communications, Invent Media, Marketing+Media, Optimum Exposures and Rocana are among the top media owners by revenue while there appears to be a glut in the market with almost a quarter of total panels in the count vacant or unsold

Get More Detailed Data By Subscription:

The TMKG Outsight! Report 2013 has more details by category, by brand, by market, by media owner, etc which can be acquired by subscription.To have a deeper understanding of the OOH media trends in Nigeria or you want to know how your brand or category is standing in the OOH market place, contact TMKG by phone on +234 7046 214 497 or by email: outsight@tmkgonline.com.

About TMKG:

TMKG Consulting (www.tmkgonline.com) provides a totally independent third-party proof of performance audit, quality control, research and market intelligence services for the marketing and communication industry. The company which specialises in tracking, monitoring and audit of outdoor advertising and out-of-home media has been at the forefront of driving a better approach to planning and buying outdoor media. For the past seven years TMKG has helped major advertisers in Nigeria track and protect their investment in outdoor. In 2012, it launched the revolutionary Postartrack audit reporting tool, an online dash board that is accessible to advertisers, agencies and media owners for real time tracking and control of OOH investment as the company’s field force audit displays around the country.

Culled from: http://www.brandworknigeria.com

Troyka Holdings Hires Tayo Oyedeji as MD Media Perspectives

Troyka Holdings Hires Tayo Oyedeji as MD Media Perspectives

One of Nigeria’s media specialist agency, Media Perspectives, a member of the Troyka Holdings has announced the appointment of Dr. Tayo Oyedeji as its Managing Director following the departure of Emeka Okeke, the pioneer Managing Director of the agency who resigned his appointment at the end of 2013.

Tayo Oyedeji holds Ph.D. in Media Management from the University of Missouri-Columbia, USA and an MBA in General Management from Oxford University, UK. He will provide strategic leadership and oversee the day-to-day operations of the agency.

He brings 16 years of corporate and academic work experience spanning media advertising, management consulting and financial services in Africa, Europe and North America to his new position.

Until his recent appointment, Dr. Oyedeji was the General Manager/Chief Operating Officer at Credit Direct Limited, one of Nigeria’s top financial services company with annual turnover in excess of N15billion. He was responsible for managing the operations of about 1,500 employees in 50 branches across 24 states of Nigeria.

Before his stint in financial services, Dr. Oyedeji was the Director of Business Development at MediaReach OMD where he pioneered the digital media business unit and was led the Etisalat account management team.

Culled from: brandworknigeria.com

MTN among Top 100 Global Valuable Brands 2013

BrandZ-2013

BrandZ, the world’s leading brand management tool, released the 2013 Top 100 Most Valuable Global Brands. As Africa has over the years become investors hub for investments and business growth, African business have continually strived for global presence and prominence in terms of value and financial disposition. In this light, MTN Group, formerly M-Cell, a South Africa-based multinational mobile telecommunications company, operating in many African, European and Middle Eastern countries with its head office in Johannesburg has surfaced on among Top 100 Global Valuable Brands 2013 according to BrandZ at 79th position ahead of Airtel, Yahoo, JP. Morgan, KFC amongst others.

Both brands and consumers have continuously adjusted to constant uncertainty and sober expectations about economic growth. They fit into the calculus of consumption the impact on the natural environment, personal health, and human wellbeing along the supply chain.

According to Eileen Campbell of Millward Brown, ‘We continue to see many technology brands at the top of our ranking and there is little doubt that technology has become the lifeblood of our modern economy. That said, these brands struggled to deliver value growth in 2012. Over the past couple of years, mobile devices have sky-rocketed, but at the expense of personal computers. Likewise, hardware manufacturers have had to adapt to shifts to a more service based business model as more and more has shifted from physical equipment to cloud based solutions. As always, the ability to adapt remains paramount in this ever-important category and the nimble will inevitably be rewarded.

And it’s not just technology brands that must adapt. Increasingly, we see consumers holding brands to higher standards. Reputation has never been more important as buyers expect brands to operate in accordance with higher ideals and greater responsibility. The best brands understand and appreciate more than just what people buy. Instead, they seek to understand and deliver what people buy into. So aligning your brand’s values with those of your customers isn’t just about doing good; it’s about good business.

Shaped by these considerations, brand value appreciated. The value of the BrandZ Top 100 Most Valuable Global Brands rose 7 percent to $2.6 trillion last year, compared with a flat performance a year ago. All but two of the 13 categories analyzed in this report improved in brand value. Technology and oil and gas declined modestly.

These results indicate that strong brands continue to regain value lost during the recession and now, in some cases, surpass their prerecession levels.

The total brand value of the BrandZ Top 100 Strong Brands Portfolio has improved 77 percent since 2006. In addition, the BrandZ Top 100 Strong Brands Portfolio, comprised of diverse public companies, appreciated 58 percent during that eight-year period, compared with a market value gain of only 23 percent by the S&P 500.

Despite a sharp decline in the growth of its brand value last year, Apple remained number one in the BrandZ Top 100 ranking, on the strength of the meaningful difference of its brand. Google moved to the number two position, marginally surpassing IBM, which continues to be the world’s most valuable B2B brand.

Click here to view the 2013 Top Valuable Brands:
http://www.millwardbrown.com/brandz/2013/Top100/Docs/2013_BrandZ_Top100_Chart.pdf