GETTING PERSONAL WITH COCA-COLA

Idris Olisa_281590

Coca-Cola Nigeria, a subsidiary of The Coca-Cola Company, has launched a new campaign tagged, “Share a Coke” in Lagos. At a media briefing held on Wednesday, January 7 at the Protea Hotels, GRA, Ikeja, it was disclosed that Coca-Cola is replacing its iconic logo with popular Nigerian names on all its packagings such as the returnable glass bottle, cans and PET bottles.

Coca-Cola’s Share a Coke campaign has gone worldwide, enticing consumers with the ability to see their own or their friends’ names replace the logo on a can or bottle of Coke. Since launching in 2011 in Australia, it has been so popular that the campaign is now in more than 50 countries and the Nigerian market is the latest to launch this global campaign.

“Share a Coke transforms the global Coca-Cola brand into a special, personal experience for our consumers.” said Patricia Jemibewon, Marketing Director, Coca-Cola Nigeria Limited. “By swapping our iconic Coca-Cola logo with personal names, we give all our consumers a unique opportunity to connect and share their personalized Coke with the people who matter the most to them- friends, family and loved ones, either in person, or virtually”, she said.

While expatiating on the new campaign, Jemibewon further disclosed that the “Share a Coke” theme recognises Nigeria’s culture and diversity as 600 popular names have been picked from the rich array of names across the various regions of Nigeria. “Share a Coke does not only reinforce our ongoing commitment to refresh the world but also to inspire shared moments of optimism and happiness”, Jemibewon added.

After the campaign launched in Australia four years ago, Coke sold more than 250 million personalized bottles and cans in one summer.

From Australia, Share a Coke went on to New Zealand and China. The turning point, however, came in 2012 when the campaign won seven awards at the Cannes Lions festival. The campaign then launched in the UK in the summer of 2013, where it returned last summer with more than 1,000 names on its bottles and more than 150 million personalized bottles sold. The US finally saw the campaign in summer 2014, leveraging 250 popular names and a nationwide tour that allowed consumers to name personalized mini-cans.

Commencing from January 10, consumers can buy personalised Coke in glass, Can and PET from retail outlets across the country. Consumers who are unable to find their names in-store will have the chance to create their own personalized Coke during the nationwide activation which commences on February 2.

Well, i hope i can get mine earlier ooo, February is kinda too far to share a coke.

What do you think?

Picture Credit: Idris via BBM

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Discover your Company

(Act 4:23 NKJV) “And being let go, they went to their own companions and reported all that the chief priests and elders had said to them.”

Knowing your God-given purpose is the starting point where successful living is concerned. In fact, you must know your purpose just like you know your name. But to fulfill that purpose, certain ingredients must be in place. One of such has to do with locating the right company.

Discovering your purpose is not just enough. You also need to discover your company. What God has called you to do will require the support of a company that can see what you see. These are the people that will encourage, support and stay with you through the different phases of your destiny.

Peter and John needed the support of this kind of company to stay on course after the religious leaders of their days had just threatened them. Do not be a lone ranger. Don’t try to do it all by yourself.

Humbly ask God to help you locate a company of people that believe what you believe. Be wise to stay inspired and motivated through the fellowship of men and women of like passion.

DAILY SCRIPTURE READING: Acts 4:1-35

Culled from: http://www.kingsword.org

LASAA Proposes formation of Outdoor Advertising Regulatory Body in Nigeria

LASAA Proposes formation of Outdoor Advertising Regulatory Body in Nigeria

Lagos State Signage and Advertisement Agency (LASAA) is spearheading the formation of an association to protect the interest of outdoor advertising regulatory agencies in Nigeria.

The proposed regulatory body may be known as Outdoor Advertising Regulatory Association of Nigeria (OARAN).

LASAA, the first structured outdoor regulatory agency in Nigeria says the proposed association would help promote sustainable economic growth in a vibrant outdoor advertising sector across the country.

Speaking on this development, the Managing Director of LASAA, Mr George Noah noted that ‘‘Outdoor Advertising regulatory bodies in Nigeria are faced with several and similar challenges including the decline of out of home advertising spend due to competition from internet, radio and T.V.”

According to him, “It is important to have a platform that allows for idea sharing, protection of industry interest and a general collaboration for sustainability in the emerging world.”

Noah listed other challenges as varied standards, rates, human resource capacity and outdoor sites in military and police formations.

LASAA was established in 2006 to regulate and Control the display of signs and outdoor advertisement in Lagos State.

Following its successful operation, it has become a model for other States. Some of its key initiatives include the signage and outdoor advertising master plan to improve the visual communication environment in the State.

It is expected that this collaborative effort of pioneering the first outdoor advertising regulatory association in Nigeria will bring about the much anticipated change and growth within the outdoor advertising landscape across the country.

Some of the agencies expected at the meeting include Ogun State Signage and Advertisement Agency (OGSAA) and EKSAA for Ekiti State, KWASAA for Kwara State, among others.

Culled from: http://www.theheraldng.com

UEFA Championship Trophy Live In Nigeria

UEFA Championship Trophy Live In Nigeria

The UEFA Championship League Trophy has finally arrived in Nigeria courtesy of Heineken®, the World’s leading international premium lager beer.

This is coming just as the Champions League enters the critical 2013/2014 knockout stage. Thetrophy arrived in the country yesterday with brand ambassador Ruud Gullit, UEFA Champions League winner and coach and will be unveiled today.

Heineken® has numerous events planned around the trophy during its stay in Lagos. Its first stop was at the Heineken House in Ikoyi last night during the round of 16 clash between Barcelona and Manchester City.

The trophy will go on a city wide tour of Lagos and has numerous events planned around it for Nigerians to have firsthand contact with the trophy. Nigerians are encouraged to visit http://www.meeththetrophy.com for more details on how and where they can meet the trophy.

The UEFA Champions League Trophy Tour has been presented around the world for eight consecutive years by Heineken®, a UEFA Champions League partner.
This year, it will give football enthusiasts in Nigeria, Argentina and Vietnam the chance to meet the trophy this year. Like Heineken, the trophy is a true global icon. It represents the excellence of the UEFA Champions League worldwide and symbolises the ultimate prize in European club football.

UNILAG gets Internet Connectivity Boost with MainOne

UNILAG gets Internet Connectivity Boost with MainOne

MainOne, a telecommunications and services company, is partnering the University of Lagos (UNILAG) to boost its high-speed internet bandwidth connectivity on campus.

The partnership will ensure that the university benefits from ubiquity of broadband access, which is aimed at improving the quality of education in the institution via improved access to Information and Communications Technology (ICT).

Speaking on the partnership deal, MainOne’s Chief Sales and Marketing Officer, Folu Aderibigbe, said the connection of UNILAG to MainOne’s superior bandwidth was part of plans to extend its internet services to the education community.

“Nigerian tertiary institutions need to be strengthened and empowered to ensure global competitiveness. MainOne sees the need to assist the educational system meets its learning and research objectives and provide a platform for experience exchange and problem solving within educational and research institutions all over the world,” Aderibigbe said.

This has formed the basis for the tertiary institutions we have connected in the country, he added.

Aderibigbe also explained that digital literacy was critical to the improvement of quality of life in today’s contemporary world and that MainOne was committed to accelerating connectivity penetration across educational institutions in Nigeria.

Acting Director/Chairman, Center for Information Technology and Systems, at the university, Professor Mowete, expressed appreciation of MainOne’s intervention and observed that the broadband would significantly extend the institution’s research and content delivery capabilities in terms of sharpening the student’s research skills and broadening the horizon and scope of their studies.

In less than three years, MainOne has emerged the preferred provider of bandwidth connectivity solutions to leading tertiary institutions in Nigeria. Currently, eight higher institutions of learning, namely: University of Nigeria, University of Lagos, Obafemi Awolowo University, Olabisi Onabanjo University, Federal University of Agriculture, Abeokuta, Federal College of Education (Technical), Akoka, Redeemers University, and Lagos Business School have directly benefited from MainOne’s super fast and reliable connectivity solutions.

TMKG Releases 2013OOH Media Report.

TMKG Releases 2013OOH Media Report.

TMKG Consulting, (www.tmkgonline.com) Nigeria’s leading out of home media intelligence company has released its annual report of Nigeria’s out of home (OOH) media landscape with figures on spend by different product categories, brands, media formats, cities, regions and media owners. The report captioned ‘Outsight!’, is the product of a rigorous audit of the entire Nigerian OOH landscape covering over 150 cities/towns. According to Dan Oshodin, TMKG’s CEO, “the report follows our comprehensive census of all displays in the country, numbering over 10,000, excluding indoor panels but covering over 50 OOH formats on road side, rooftops, walls and at the airports, including 120 product categories and 600 brands”.

In the report, OOH media spend in Nigeria for 2013 was put at 28.75 billion Naira with the telecom category, long reputed for its big budget, topping ad spend on the medium followed by the beer, malt, carbonated soft drinks and skin care categories. Total category expenditure for the telecom brands was in excess of 8 billion Naira. Among the brands, telecom advertisers also dominated investment on OOH with MTN emerging the biggest spender. The top 5 brands also included Glo, Etisalat, Airtel and the Guinness Stout brand.

The report showed a very significant growth in the industry’s investment on electronic and digital displays as many media owners opt for conversion of formerly static sites to electric powered dynamic panels especially in major urban markets.

In terms of spend by market Lagos, the country’s commercial nerve still remains the city of choice for outdoor media investment accounting for more than the investment in all other cities put toghether. Lagos along with Ibadan (in the south west of the country), Abuja (the nation’s political capital), Port Harcourt (the oil rich city by the coastal south) and Aba (the market city in the east) were reported as the top 5 cities with the most number of outdoor media displays.

With over 120 media owners operating in the sector, New Crystal Communications, Invent Media, Marketing+Media, Optimum Exposures and Rocana are among the top media owners by revenue while there appears to be a glut in the market with almost a quarter of total panels in the count vacant or unsold

Get More Detailed Data By Subscription:

The TMKG Outsight! Report 2013 has more details by category, by brand, by market, by media owner, etc which can be acquired by subscription.To have a deeper understanding of the OOH media trends in Nigeria or you want to know how your brand or category is standing in the OOH market place, contact TMKG by phone on +234 7046 214 497 or by email: outsight@tmkgonline.com.

About TMKG:

TMKG Consulting (www.tmkgonline.com) provides a totally independent third-party proof of performance audit, quality control, research and market intelligence services for the marketing and communication industry. The company which specialises in tracking, monitoring and audit of outdoor advertising and out-of-home media has been at the forefront of driving a better approach to planning and buying outdoor media. For the past seven years TMKG has helped major advertisers in Nigeria track and protect their investment in outdoor. In 2012, it launched the revolutionary Postartrack audit reporting tool, an online dash board that is accessible to advertisers, agencies and media owners for real time tracking and control of OOH investment as the company’s field force audit displays around the country.

Culled from: http://www.brandworknigeria.com

P&G Nigeria Completes $300m Manufacturing Plant in Ogun

P&G Nigeria Completes $300m Manufacturing Plant in Ogun

As part of mission to deepen its production capacity in Nigeria and to sustain its status as leading global consumer goods company, Procter and Gamble Nigeria (P&G) has completed a $300 million manufacturing plant in Agbara industrial estate, Ado-Ota/Ota Local Government Area of Ogun state.

According to official information gathered by BusinessDay, the soon-to-be-commissioned $300 million Procter and Gamble Nigeria plant in Agbara industrial estate would be the largest single U.S investment in the country and would be expected to provide about 2,000 direct jobs for Nigerians and several thousands of indirect jobs when it becomes operational.

Speaking at the company’s facility tour undertaken in Agbara by Bimbo Ashiru, commissioner for commerce and industry, Ogun state, Temitope Iluyemi, the P&G Sub-Sahara Government Relations Associate Director, disclosed that the plant which was constructed within 18 months would be out soon to deepen consumer goods production in the country.

Iluyemi said that the inauguration of the plant which would be done this week (Thursday) would not only contribute significantly to the nation’s gross domestic product and create direct and indirect jobs for teeming Nigerians, but would also assist local small and medium-scale enterprises upgrade their businesses since P&G was poised to produce user-friendly and quality products that would meet international standard and specification.

She however, commended Ogun State Government’s drive for industrialisation which she described as “friendly atmosphere for investment to thrive”, pledging that P&G would continue to be partner in progress to both Federal and State governments, saying it would also not relent in performing its corporate social responsibility.

Responding, Bimbo Ashiru, commissioner for commerce and industry pledged that business-friendly posture of the State Government would be sustained, adding that developments like this would spur the State government to do more in providing necessary infrastructure for creating an enabling environment to attract new investments and make existing businesses thrive.

Ashiru urged Management of Procter and Gamble Nigeria to develop and maintain a cordial relationship with the host community by embarking on meaningful corporate social activities that could impact positively on lives and providing jobs for qualified indigenes, explaining that he was in the plant to appraise the level of preparation for the formal commissioning scheduled for Thursday.