GETTING PERSONAL WITH COCA-COLA

Idris Olisa_281590

Coca-Cola Nigeria, a subsidiary of The Coca-Cola Company, has launched a new campaign tagged, “Share a Coke” in Lagos. At a media briefing held on Wednesday, January 7 at the Protea Hotels, GRA, Ikeja, it was disclosed that Coca-Cola is replacing its iconic logo with popular Nigerian names on all its packagings such as the returnable glass bottle, cans and PET bottles.

Coca-Cola’s Share a Coke campaign has gone worldwide, enticing consumers with the ability to see their own or their friends’ names replace the logo on a can or bottle of Coke. Since launching in 2011 in Australia, it has been so popular that the campaign is now in more than 50 countries and the Nigerian market is the latest to launch this global campaign.

“Share a Coke transforms the global Coca-Cola brand into a special, personal experience for our consumers.” said Patricia Jemibewon, Marketing Director, Coca-Cola Nigeria Limited. “By swapping our iconic Coca-Cola logo with personal names, we give all our consumers a unique opportunity to connect and share their personalized Coke with the people who matter the most to them- friends, family and loved ones, either in person, or virtually”, she said.

While expatiating on the new campaign, Jemibewon further disclosed that the “Share a Coke” theme recognises Nigeria’s culture and diversity as 600 popular names have been picked from the rich array of names across the various regions of Nigeria. “Share a Coke does not only reinforce our ongoing commitment to refresh the world but also to inspire shared moments of optimism and happiness”, Jemibewon added.

After the campaign launched in Australia four years ago, Coke sold more than 250 million personalized bottles and cans in one summer.

From Australia, Share a Coke went on to New Zealand and China. The turning point, however, came in 2012 when the campaign won seven awards at the Cannes Lions festival. The campaign then launched in the UK in the summer of 2013, where it returned last summer with more than 1,000 names on its bottles and more than 150 million personalized bottles sold. The US finally saw the campaign in summer 2014, leveraging 250 popular names and a nationwide tour that allowed consumers to name personalized mini-cans.

Commencing from January 10, consumers can buy personalised Coke in glass, Can and PET from retail outlets across the country. Consumers who are unable to find their names in-store will have the chance to create their own personalized Coke during the nationwide activation which commences on February 2.

Well, i hope i can get mine earlier ooo, February is kinda too far to share a coke.

What do you think?

Picture Credit: Idris via BBM

AFRICAN BUSINESS MANAGEMENT

AFRICAN BUSINESS MANAGEMENT

The ETK group introduces the first globally recognised qualification to come out of Africa that also addresses the uniqueness of the African business market. The ABM is the first and only UK accredited Level 6 Qualification that equips its students with the practical knowledge they need to be successful doing business on the African continent.

The launch of this qualification in Nigeria is taking place at the British High Commission Residency at 7 pm tonight bringing together Nigeria’s top brass in HR, Recruitment and Training to see how they can make their businesses more successful and profitable by having employees qualified in the ABM.

The perception of Africa as one homogenous society has informed how many individuals and organisations try to engage the continent when conducting business. This includes African businesses going into other African markets. There are high expectations for Africa as the next leading global economic player. Of the ten fastest growing economies in the world, seven hail from Africa. Nigeria- one of these seven – has now surpassed South Africa as the biggest African economy and is part of the newly formed acronym: MINT, as one of the top four economies to watch. There has been a stark disconnect between actual practical knowledge about how business is conducted in the various African markets; and the more Eurocentric approach to academic education. To meet this challenge, the Enterprise, Training & Knowledge (ETK) Group, through their education arm – ETK Educational – has created a dais in the form of this very unique business management qualification.

The ABM was developed by Africans and business men who have conducted business in Africa and whose successes as well as failures have helped develop the content of this course. It is an intensive 3 -day course of degree level difficulty which is very practical in its approach. Accredited by the UK awarding body Industry Qualifications (IQ), the content is constantly updated with local knowledge and information from a host of grass roots contacts, researchers, consultants and partners on the ground.

“Perhaps the most inspiring and arresting management course I have ever taken. In three days, African business and its potential became worth its weight in Gold!” – Segun Lawal, Accountant

“A very informative and useful class. Relaxed delivery of content and outstanding knowledge of Africa.” – Richard Price, Security Risk Expert

“The organisation, course and content delivery were excellent and I learnt a lot especially about the psychology of African business culture.” – Beatrice Njindou, Marketing Consultant

The ABM has a variety of modules including Market Entry Strategy, Risk Management, Human Resource Management, Project Finance, Project Management, Post-Conflict Africa, Exporting Africa, Working in Africa and Agribusiness delivered at partner centres in 5 countries globally. It can also be tailored to specific organisations’ needs and delivered in-house.

BBM APP ON LG PHONES

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BlackBerry is gradually waking up from the ever changing and complex technological realities, one of which is to start installing it on phones whether or not their users actually want it.
LG and BlackBerry have announced that the BBM app will come pre-loaded onto LG phones out of the box, starting with the LG G Pro Lite.
BlackBerry Messenger launched in full for iOS and Android in October, and BlackBerry said it was downloaded more than 10 million times in the first 24 hours.
Apparently, people like the messenger app – this announcement with LG also noted that it’s extremely popular in the Middle East, Africa and Indonesia.

Global messaging

“People across the globe are using BBM to connect with each other and the enthusiasm has been phenomenal,” BlackBerry Executive Vice President for BBM Andrew Bocking said in the announcement.
BlackBerry announced in November that BBM would begin to come pre-loaded onto smartphones in Africa, India, Indonesia, Latin America and the Middle East, though only on regional OEMs initially.
LG is the first major OEM to give BBM the same treatment, and it’s likely more will follow.

BBM voice and video are coming

BBM arrives pre-loaded first on the LG G Pro Lite, though other LG phones will definitely follow.
The 5.5-inch, dual-SIM LG phone provides “an optimized BBM experience,” today’s announcement said, thanks to its high-quality display and included stylus.
The existing BBM app features one-on-one and group messaging, plus photo, file and voice note sharing.
BlackBerry promised that its Messenger app will “continue to evolve for Android and iPhone users” and re-iterated that BBM voice and video calling will arrive “in the coming months.”
The same goes for BBM Channels, a new service that “intimately” connects BBM users to communities with shared interests. BBM Channels is already available on Blackberry devices, and should arrive on Android and iOS soon.

Culled from: http://www.techradar.com